Azim Hasham Premji's Value-Based Leadership
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(Case Code: LDEN053) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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LDEN053 |
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling ChargesThemes
Value-based Leadership |
| Case Length |
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14 Pages |
| Period |
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1995-2007 |
| Pub Date |
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2008 |
| Teaching Note |
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Not Available |
| Organization |
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Wipro Limited |
| Industry |
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Information
Technology |
| Countries |
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India |
Abstract:
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In July 2007, BusinessWeek nominated Azim Hasham Premji (Premji),
the Chairman of Wipro, as one of the top 30 all time great entrepreneurs in the
world. The case discusses the leadership qualities of Premji. Under his
leadership, Wipro, a small vegetable oil company in the mid-1960s, was
transformed into one of the leading IT services company by the early 2000s.
Premji had established a strong value system in Wipro and believed that values
not only helped in achieving success but also made that success more enduring
and lasting. The case discusses in detail about the few leadership initiatives
taken up in Wipro in order to develop leaders within the organization. |
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It also discusses Premji's contribution for
the benefit of the society. He had established Azim Premji
Foundation (APF), a not-for-profit organization, in January
2001. The foundation made efforts to improve the quality of
education in schools.
Issues:
» Study Azim Premji's leadership style.
» Understand the significance of value-based leadership.
» Analyze leadership training initiatives taken up at Wipro.
» Examine the contributions of Premji to improve the quality of education
in schools.
Contents:
Keywords:
Change agent, Performance management, SAB Ways, Beer
University, Able challenger, Talent and Capacity management, Miller Brewing
Company, JCPenney, Whirlpool, Leadership, Organizational culture, Human
resource, Competitive advantage, 'Winning Together' Principle, Retail Academy,
Innovation , Competitive strategy
Leader Driven by Values
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